Wholesale is a supply relationship, not a discount code. The terms decide the price: volume, specification, branding, packing and documentation. Most wholesale orders start at one 20 ft container, with tiered pricing above that. Own-label and neutral packing are normal, provided the label meets the destination market.
Wholesale MOQ is usually one 20 ft container.
Pricing is tiered by volume and specification.
Own-label and neutral packing are normal.
Every shipment needs a compliance pack.
Samples are paid and worth it for a new finish.
1. Who wholesale suits
Wholesale suits trade buyers, developers, importers and retailers who can commit to a container and handle the last mile. It does not suit a single kitchen, because the container is the unit of production and freight.
2. Pricing tiers
| Tier | Volume | Pricing basis |
|---|---|---|
| Entry | 1 × 20 ft | Standard specification |
| Growth | 2–4 containers per year | Volume discount |
| Programme | 5+ containers per year | Programme price and reserved slots |
The tiers are indicative. The real price depends on the specification, because board and hardware move the cost more than volume does.
3. MOQ and specification
One 20 ft container is the usual entry. A higher specification can raise the effective MOQ, because premium board and hardware have their own minimums. The MOQ guide covers how to combine rooms or phases.
4. Own label and packing
Own-label and neutral packing let a wholesaler build a brand without a factory. The label content and language must meet the destination market, and the carton must meet the packing standard. Confirm the artwork before production, not before shipment.
5. Lead time
Production is 30–45 days from approved drawings, and door to door is about 16 weeks. Programme buyers can reserve production slots, which protects the lead time but commits volume. The landed cost guide shows how to model the working capital.
6. Documentation
Every shipment needs a compliance pack and an invoice set. For a wholesaler, the pack is also a selling point, because the retailer or developer downstream will ask for it. The compliance pack guide lists the five parts.
7. Support
Wholesale support is usually a named account contact, a sample library and a drawing review. A factory that cannot offer a named contact and a drawing review is not set up for wholesale, however good the price.
8. How to start
Send the unit mix, specification and destination. A first order should include a sample, a drawing review and an inspection. The RTA guide covers the flat-pack option for wholesalers.
9. A checklist before you commit
Before you sign, confirm six things: the board grade, the hardware model, the finish system, the packing standard, the inspection scope and the payment schedule. Each should be in writing, not in a call. The quote checklist turns the six into a one-page comparison.
10. Common mistakes
The most common mistake is comparing a factory price with a landed cost. The second is leaving the inspection out of the budget. The third is paying the balance before the inspection is signed off. Each is avoidable with a written scope and a pre-shipment inspection.
11. How to measure the room
Measure each wall at three points, top, middle and bottom, and use the smallest. Walls are rarely square, and a 10 mm bow over three metres changes the filler. Measure the ceiling at each corner and note sockets, radiators and soil pipes before drawing. A measured survey saves more time than a faster drawing, and the measuring guide has a printable sheet.
13. A specification checklist
Write four lines for every material: the product, the grade, the thickness and the surface or edge treatment. A material specified by name alone leaves the grade to the factory, and the grade is where the cost and the performance sit.
14. Questions the factory will ask
Expect four questions: which grade, which thickness, which edge and which batch. The answers should already be in the specification. If they are not, the factory will choose, and the choice will be the cheapest that meets the drawing.
Frequently asked questions
What is the MOQ for wholesale?
Usually one 20 ft container, or about 30–50 units depending on size. Standard sizes can sometimes be combined with another production run.
How does wholesale pricing work?
Tiered by volume and specification. The price depends on the board, hardware, finish and packing, not just the quantity.
Can I use my own brand?
Yes. Own-label and neutral packing are common. The label content and language must meet the destination market.
What documentation comes with a shipment?
A compliance pack: board report, conformity declaration, labelling, packing declaration, inspection report and the invoice set.
Do you supply samples?
Yes, paid samples for a new finish or profile. They are the cheapest way to confirm colour and edge before a container.
How do I start?
Send the unit mix, specification and destination. We will return a quote, a sample plan and a lead time.
